So says a recent study. And that's nine years they’re claiming.
Just to note: This new behavioral science study was commissioned by O2, the UK’s most popular music and entertainment venue. Can you smell confirmation bias?
For us oldsters, that’s asking a lot. I mean, do I really want to go and sit through two (often questionable) opening bands, stand for hours on end, etc., etc. And does this figure include the offset necessary for all of the second hand cigarette smoke (a big part of my early club years experience), the drinking, drug-taking, mosh pit injuries, the horrible toilet bacterial counts, and what not?
And you’ll love this part:
Research indicated that 20-minutes spent at a concert actually increased people’s sense of well being by 21 percent, their self-worth by 25 percent, closeness to others by 25 percent, and mental stimulation by 75 percent. This in comparison to 10 percent for activities like yoga and a mere 7 percent for dog-walking.
Those who attend live concerts once a fortnight and more were the most likely to score their happiness, contentment, productivity and self-esteem at the highest level (10/10), suggesting that regularly experiencing live music is the key to building a long-standing improvement to well being.
No comments:
Post a Comment